We all negotiate every day of our lives for something. With our children, wives or husbands. When buying a house or selling a car, buying a washing machine or selling a new idea to your family or friends.
You may be asked to negotiate at work to resolve a union dispute, or to sell your products, to buy the company stationary or to book a room for the annual conference.
Some of us will be called upon to negotiate the buying or selling of a business and a very few may need the skills to negotiate their way out of a hostage situation or to appease warring nations. Most will get involved in the annual negotiation at salary review time and some of us find ourselves both as an employee, asking for a larger increase and as an employer, keeping the increases down.
In this ebook we will be looking at a variety of negotiating skills, techniques and tricks that you will find useful when doing any of the above. All negotiations, both large and small, work with exactly the same principles. Learn and apply the principles and you will be a top negotiator in any situation