American Icon by Bryce G. Hoffman

American Icon

By Bryce G. Hoffman

  • Release Date: 2012-03-13
  • Genre: Business & Personal Finance
Score: 4.5
From 320 Ratings
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The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.


  • Amazing

    By Klipschdude
    This is truly a great American story. A book that is impossible to put down. It illustrates how much it means when people get together to achieve the goals laid out by great leadership. Think I'll go for a ride in my Ford Fusion!
  • A blueprint for turnarounds

    By islalala
    A must read for anyone looking to affect positive change in an organization. Thoroughly researched and compellingly presented!
  • A great story....

    By Underdog66
    ...that is a history a business lesson all in one!! Excellent insight on what was going on at that level during a financially scary time in US history. Well written, easy to read, and VERY hard to put down. I expect I will re-read this one...
  • Iconic CEO

    By Bv0312
    One of the best business books I have ever read. Great detail behind the scenes of the rise and fall of not only Ford, also GM and Chrysler. After reading, I am an even bigger Alan Mullaly fan.
  • Wonderful

    By GM Butler
    Great read. Could not put it down. Very well written
  • American Icon

    By Mullaly Fan
    Unbelievable and inspirational!
  • Amazing story!

    By Ian St Ian
    Great read! I could not put it down. Makes you proud to be an American!
  • One great book on car industry

    By Docaw
    I've never read a non-fiction book with such intensity and focus. I've always wondered what exactly happened to Ford during the Great Recession. This book reads like a history mystery. Simply fantastic. I already own two Ford cars. One of them is the icon of this iconic company, Mustang GT. My future cars may just be all from Ford.
  • American Icon

    By Mr. JCH
    A a retired businessman and consultant, I read many books, most of them non fiction. For me, American Icon is the best I have read for some time. It is clear and compelling writing. The basics: have a vision, develop the plan to achieve it, focus intensively to execute it using comprehensive metrics through team work applies to any business large or small, products or services. The author did a great job of objective reporting.
  • Amazing

    By Mitchell1118
    This book creates an emotional roller coaster for any true American. It is filled with incredibly accurate facts while continuing to be an easy and fun read. This book is fantastic.